ARTWORK GUIDELINES

Your satisfaction is paramount to us - it’s your logo and your BRAND Integrity at stake which is why it is so important that it is reproduced in all its glory.

In order for ADZ Impact to provide the highest quality image on your product we need specific artwork images.

There are two types of graphic images: Vector and Raster. One type of graphic image may suit certain production methods better than the other.

Vector images - Common extensions: .eps, .pdf, .svg, .ai

The value of a Vector logo boils down to 2 parts – flexibility and scalability.  Vector logos are flexible as they can be output to just about any common Raster images format (jpg, png, gif, tiff, etc.)  Vector logos are also scalable in sizing allowing them to be enlarged or reduced without jeopardizing quality.

We will most likely ask you for a Vector image because of the high resolution of the image. When it’s enlarged and reproduced it will not lose any integrity, i.e. will not blur or become pixelated.

Raster images - Common extensions:.jpg, .jpeg, .tiff, .png, .psd, .bmp

These files are commonly used to reproduce photography. When enlarged these images will become blurry or pixelated. These images can be difficult to reproduce due to the range of colours within the image. We can use a Raster image for embroidery orders.

Matching Pantone Colours

Not sure which Pantone colours are used within your artwork/logo? We can help - just email your image and we’ll match it, otherwise check this link:

http://www.pantone-colours.com

 PRINTING METHODS

Screen Print: This is generally the most economical method when printing large quantities; however, it does take longer to set up. This method requires thick ink to be applied directly to the surface being printed. Ink is forced through a stencil attached to a finely woven mesh screen, transferring ink to the desired material in those areas not covered by the stencil. Ideal for tote bags, water bottles, t-shirts.

Digital/Full Colour Print: This method is perfect for surfaces that require printing over their entire surface with several colours. Inkjet or laser printers deposit ink or toner onto the material. This is a faster method of printing due to the omission of replacing printing plates. Ideal for mouse pads, magnets, screen wipes, pens.

Pad Print: This popular method is ideal for high volume printing and irregular-shaped objects. The desired shape is etched onto a plate. This plate is placed into the inkwell of the printing machine and a silicone pad transfers the ink from the plate onto the product. Ink is bonded (cured) with the item by sending the printed product through a heating tunnel or oven.
Pad printing allows for up to a four-colour print; colours are printed one at a time. Ideal for pens, key rings, novelty items.

Heat Transfer/Sublimation: To begin this process, a digital image is printed onto a vinyl surface. This printing process uses intense heat to transfer (melt) the adhesive backing of the vinyl onto the product. An ideal process where a logo is too intricate for screen printing. Ideal for t-shirts (polyester only).
 

Laser Engrave: The best method to engrave logos into wood and metal via programmable software. The end result is clear, simple lines that cannot be removed. Ideal for metal pens, trophies, wood and glass items.

Embossing and Debossing: Two techniques that use metal dies in the shape of the logo which are pressed into a product, resulting in a 3D effect. Embossing raises the image while debossing leaves a depressed image in the product. Ideal for leather, vinyl, chocolates.

Embroidery: Logo is changed into a digital image then coloured stitching is assigned appropriately. Embroidery machines stitch logo onto material. Ideal for hats, clothing, blankets.