THE POWER OF BRANDING
Branded Promotional Products are still one of the most effective and long-lasting forms of advertising and building your brand in the marketplace.
52% of people will do business with a company after receiving a promotional product.
74% of people have at least ONE promotional products in their office – 59% have two or more!
Study results show promotional products are consistently popular, with most people owning an average of 10 items the generally keep for six months.
Companies today need to be “socially responsible” and rethink their investment back into society in building a better world. The rewards for companies and brands in this arena is great. Giving a product that is seen as investing in our future, with shared values and socially responsible behaviours will demonstrate and encourage loyalty to these brands. Items such as a re-useable coffee cups, eco-friendly re-usable bags, BPA free water bottles and pens with longer distance ink refills will not only give your company’s brand longevity in the marketplace it will redefine your positioning and cement long term customer/client relationships.
Your brand is a foundational piece in your marketing communication and one you do not want to be without. Branding is strategic and marketing is tactical. The effectiveness of a branded product as part of your marketing campaign can enhance your Brand ‘experience’ and create long-term loyal clients.
Adding a branded promotional product to the media mix increases the effectiveness of other media by up to 44%.